2012 was a great year for us at Patterson Kia.
Our sales increased significantly in our second full year of business here in Arlington and we made some big life-choices at the dealership in 2012. Early in the year we made a commitment to conduct a year-long experiment: basically, to stop advertising.
We wondered if it might be possible in this world of "seo" and "social media" and "big data" to throw out all of the rule books and replace them with a new one: How to Win Friends and Influence People, written by Dale Carnegie in the 1930's.
Rather than rely on radio and television and billboard advertising to bring in strangers, we focused on friends - our past buyers - and asked for their referrals.
A car dealer who doesn't advertise on the radio or on television or on billboards? We know it sounds crazy, and maybe it is, but it's working.
We can afford to be very selective about whom we choose to have work with us in sales and service and parts and finance and administration. We also can give back to the community where our customers and friends live.
Sometimes our gifts are public, such as the ones you'll read about on this page; oftentimes they're private and we do not feel the need for publicity or to call attention to the receiving party.
One thing we would like everyone to know: We appreciate you and your business.